Simple Blogging Tips, Part 2
In many areas of life, what you say matters, but how you say it matters nearly as much. <Insert your own tale of misunderstanding in a friendship, marriage, work team, etc.> How you say things in a blog matters, too, but not really because you’re worried about being misunderstood or hurting someone’s feelings (though this may be worth considering whenever …
Blogging Newb? Simple Tips, Part 1
A few days ago, I sent an email with some blogging tips to one of my clients, and thought: HEY! This would be great for other folks out there who are new to starting a WordPress blog! It seems like a daunting task, and I’ve known more than one person who breaks out into a sweat at the mere thought …
Book: Ignore Everybody (How to Be Creative)
If there’s one thing our home is full of, other than love and sarcasm — yes, the two can coexist — it’s books. Three big ol’ bookshelves full (which translates to roughly 20+ boxes full). That last number is important. Three weeks ago, the Superhero and I moved to our new home near Seattle, and 6 of our most stalwart, dedicated …
Greetings
Welcome to the new-and-improved website, everybody, and to (most exciting of all, at least to me) my new blog! In posts to come, you’ll be sure to find helpful information about copywriting & WordPress CMS, good books I’m reading and not reading, celebrations of the cool people I get to work with everyday, and reflections on the magical powers of …
Susan Stecher // Pacific NW Real Estate Agent
Susan Stecher, Realtor // Bellingham, WA Blog, Photoblog, Photography & SEO Web Copy Our first project with Susan was simple, yet daunting: photograph every neighborhood in Bellingham, Washington, and write an overview of each neighborhood’s features and attractions. Susan’s marketing strategy later evolved to include both a blog and a photoblog designed to help drive traffic to her main real estate …
Fauna Wellness // Animal Reiki & Communication
Fauna Wellness Animal Reiki & Animal Communication // Vancouver, WA Louise Nick needed a website for her growing Animal Reiki & Animal Communication business. She had great ideas, but wasn’t sure how to put it all together. Originally a German speaker, she also wanted help getting her ideas expressed well in English, while also retaining her own unique voice. First, …
Adizat Animashaun // Klassy Kreations
Klassy Kreations, Prince George, Maryland Web Copy, E-marketing, Direct Mail Adizat’s trademark style surrounds her clients and their guests with a rich, elegant ambiance, and it was important to her that each section of her web copy reflected that sense of wonder. In addition, the copy needed to market her growing company to wedding couples, parties & corporate events, and …
Vivian Foster // Cherry Blossom Creations
Cherry Blossom Creations, Atlanta, GA Web copy, custom wedding invitation copy Vivian is one classy woman, but she’s also full of humor and fun. She wanted her website copy to be personal and engaging, while at the same time marketing the studio to luxury, high-end wedding clients. “Welcome to Cherry Blossom Creations, a couture design company specializing in custom luxury …
LifeLaunch Training // Magnetize True Wealth
LifeLaunch Training // Oakland, CA Long sales letter copy/web copy Johnny Fernandez and his wife Lara are motivational speakers who help their clients move toward greater abundance in love, health, and wealth. Johnny needed a “long sales letter” format for his Magnetize True Wealth website — a letter which would ultimately place great urgency on readers to sign up for …